Description: Classic-car restorer Jonathan Ward kept hearing the same thing from customers: Can’t we get the vintage look without the vintage technology? So he founded Icon, a Chatsworth, CA–based company whose cars appear vintage but they are decked out with the latest engines, brakes, interiors and sound and navigation systems. Bloomberg heads to Icon’s shop to see how it’s done. (Source: Bloomberg)
Source: Bloomberg.com – video report
Date: May 29, 2014
Questions for Discussions:
- Who do you think the target market is for this sort of car?
- How would you go about marketing these cars?