Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: In the United States alone, there are roughly 4 million miles of roads. What if, instead of becoming lined with potholes, those roadways were generating solar energy under our wheels? What if the 4,360 square miles of surface parking lots in the United States could also be put to good use collecting solar energy? It’s a compelling idea and one that’s quickly catching on.

Source: SmartPlanet.com – video report

Date: June 06, 2014

Link: http://www.smartplanet.com/blog/bulletin/solar-roadways-funding-nears-2-million/?tag=nl.e660&s_cid=e660&ttag=e660&ftag=TRE4eb29b5

Questions for Discussions:

  • What are the advantages and disadvantages of installing this product as road surface?
  • Do you think this product will succeed?
  • What are the obstacles the firm will have to surpass?

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