Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Hitcents Co-Founder Ed Mills discusses how Tom Hanks turned his love of typewriters into an iPad app. He speaks on “Bloomberg West.” (Source: Bloomberg)

Source: Bloomberg.com – video report

Date: August 06, 2014

Link: http://www.bloomberg.com/video/hanx-writer-tom-hanks-turns-love-of-typewriters-into-an-app-kDBabQrIS_~ujzLoSsVEZQ.html

Questions for Discussions:

  • Explain the success of this idea?
  • How important is Tom Hanks to the success of sales?
  • What other apps could you imagine launched in association with celebrities?

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