Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Lego debuts a set of professional women characters after receiving criticism from a 7-year-old for gender bias.

Source: – video report

Date: Aug 22, 2014


Questions for Discussions:

  • Why do you think it took this long for Lego management to introduce modern role models for girls?
  • What other strategic changes might result in dramatic improvements to sales?

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