Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Starbucks announced it will introduce two types of retail locations. An upscale roastery and tasting room for its rare Starbucks Reserve line, and smaller, alternative stores for speed and convenience.

Source: – video report

Date: Sep 05, 2014


Questions for Discussions:

  • Describe and explain Starbucks’ new strategies.
  • Do you think they will resonate with consumers?
  • What other industries think of customers in similar terms?

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