Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: Apple Inc., which moved the personal computer from a desk to the pocket through the iPhone, now wants to put a gadget on people’s wrists.

Source: – video report

Date: Sep 08, 2014


Questions for Discussions:

  • What is your impression of the new product features introduced by Apple?
  • Do you think Apple Watch will be a success?
  • Do you think non-iPhone users will gradually switch over to Apple because of Apple Watch?
  • What new opportunities now exit for entrepreneurial app developers?

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