BlackBerry Passport: Hip to be square

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: BlackBerry hopes to woo back former business customers with its new Passport smartphone, which has a square-shaped touchscreen.

Source: CNNMoney.com – video report

Date: Sep 25, 2014

Link: http://money.cnn.com/video/technology/2014/09/25/blackberry-passport-smartphone.cnnmoney/

Questions for Discussions:

  • Who is the target market for the Passport model?
  • Use SWOT analysis to analyze the current situation at BlackBerry.
  • Do you think Blackberry will be successful with their current customer focus and strategy?

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