Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: New York Yankees shortstop Derek Jeter has made more than a quarter billion dollars playing on the field. But he’s also made some home run commercials. Here are some of our favorites.

Source: – video report

Date: Sep 25, 2014


Questions for Discussions:

  • Why do you think Derek Jeter has done so well in marketing endorsements?
  • Why is the endorsement opportunity not more spread out amongst all players?
  • Why do you think the ads were successful?

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