Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Nathaniel Rothschild, whose ancestor helped bankroll Britain’s war against Napoleonic France 200 years ago, is backing London cabbies in their battle against Uber Technologies Inc.


Date: Sep 25, 2014


Questions for Discussions:

  • How will this system compete against Uber and regular taxi services?
  • Do you think it can find a market of users?
  • Why would these customers use the new system?

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