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Description: Nathaniel Rothschild, whose ancestor helped bankroll Britain’s war against Napoleonic France 200 years ago, is backing London cabbies in their battle against Uber Technologies Inc.

Source: Bloomberg.com

Date: Sep 25, 2014

Link: http://www.bloomberg.com/news/2014-09-25/rothschild-makes-comeback-with-london-cab-app-to-rival-uber-1-.html

Questions for Discussions:

  • How will this system compete against Uber and regular taxi services?
  • Do you think it can find a market of users?
  • Why would these customers use the new system?

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