Description: Engagement trumps interaction when it comes to marketing via wearables
Source: eMarketer.com
Date: Oct 01, 2014
Link: http://www.emarketer.com/Article/Wearables-Marketing-Mistake-Avoid/1011245#sthash.wyIRugPA.dpuf
Questions for Discussions:
- What does the report say to the industry trying to develop wearable technologies?
- What would you add to this research on a personal level?
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