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Description: Engagement trumps interaction when it comes to marketing via wearables

Source: eMarketer.com

Date: Oct 01, 2014

Link: http://www.emarketer.com/Article/Wearables-Marketing-Mistake-Avoid/1011245#sthash.wyIRugPA.dpuf

Questions for Discussions:

  • What does the report say to the industry trying to develop wearable technologies?
  • What would you add to this research on a personal level?

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