Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Founded in a basement in 1980, McDavid is now one of the largest manufacturers of protective athletic equipment in the world.

Source: CNNMoney.com – video report

Date: Oct 03, 2014

Link: http://money.cnn.com/video/technology/2014/10/03/meet-the-company-protecting-the-worlds-best-athletes.cnnmoney/

Questions for Discussions:

  • Who is the target customer for these products?
  • Would you contract with any single player or team to publicize these products made by the company?

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