Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Thrillist founder Ben Lerer explains how he turned his media company into one that also sells products directly to its readers.

Source: CNNMoney.com – video report

Date: Oct 03, 2014

Link: http://money.cnn.com/video/technology/2014/10/03/ben-lerer-content-commerce.cnnmoney/

Questions for Discussions:

  • Describe this business model.
  • Develop a strategy for another product category, such as electronics.

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