Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Walt Disney rescues Disneyland Paris with a $1.25 billion refinancing deal. Visitor numbers at Europe’s top attraction are falling as the economic crisis takes its toll.

Source: CNNMoney.com – video report

Date: Oct 06, 2014

Link: http://money.cnn.com/video/news/2014/10/06/euro-disney-numbers-fall-paris.cnnmoney/

Questions for Discussions:

  • Who is the target customer for DisneyParis?
  • Why do you think it has consistently lost money?
  • Do you think Disney should just fold up operations or is there a solution?

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