Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The Segway was sort of like the Google (GOOG) Glass of 2001. The unpopularity of the stand-up scooter stemmed from two major drawbacks: its perceived dorkiness and its $5,000 price tag.

Source: – video report

Date: Oct 07, 2014


Questions for Discussions:

  • Is this a toy, a transportation device, a sport or something else?
  • Who would you choose as the first target market to sell to?
  • Do you think this is a fad?

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