Description: The Segway was sort of like the Google (GOOG) Glass of 2001. The unpopularity of the stand-up scooter stemmed from two major drawbacks: its perceived dorkiness and its $5,000 price tag.
Source: Businessweek.com – video report
Date: Oct 07, 2014
Questions for Discussions:
- Is this a toy, a transportation device, a sport or something else?
- Who would you choose as the first target market to sell to?
- Do you think this is a fad?