Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Young Indians in cosmopolitan cities are embracing the dating app Tinder, which is growing its user base in India by more than 1% every day.

Source: CNNMoney.com – video report

Date: Oct 15, 2014

Link: http://money.cnn.com/video/news/2014/10/15/india-dating-app-tinder.cnnmoney/

Questions for Discussions:

  • What drives users of Tinder?
  • Do you think Tinder can be popular globally?
  • Do you think anything special about Indian culture is influencing its rate of adoption?

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