Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Retailers should be particularly excited for Monday’s debut of Apple Pay, which promises to be an excellent tool for separating shoppers and their money.

Source: Businessweek.com

Date: Oct 17, 2014

Link: http://www.businessweek.com/articles/2014-10-17/apple-pay-launch-why-retailers-will-love-apples-payment-system#r=hp-lst

Questions for Discussions:

  • What does this report say about the way consumers relate to the use of cash?
  • Do you think Apple Pay will change consumer perceptions of how much they are spending?

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