Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: The best car Consumer Reports ever tested, and other facts you might not have known.

Source: CNNMoney.com – video report

Date: Oct 23, 2014

Link: http://money.cnn.com/video/news/2014/10/23/tesla-model-s-elon-musk.cnnmoney/

Questions for Discussions:

  • How does the Tesla compare to regular gasoline powered automobiles in terms of the features mentioned in this report?
  • What are the consumer behavior determinants that suggest selection of a Tesla is likely?

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