Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Unlike Swift, a self-described “enthusiastic optimist,” the business is in a funk.

Source: Businessweek.com

Date: Oct 24, 2014

Link: http://www.businessweek.com/articles/2014-10-24/taylor-swift-and-1989-can-save-the-record-industry#r=hp-lst

Questions for Discussions:

  • Do you think the record album is a failing product because of streaming and file sharing technologies?
  • What is Taylor Swift’s view on the future of the music industry?
  • What is your view?

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