Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Starbucks announced Thursday it’s planning a new online and mobile service that will deliver coffee, drinks and snacks of your desire right to your home or office in select locations.

Source: Fortune.com – video report

Date: Oct 31, 2014

Link: http://for.tn/1wl0XUo

Questions for Discussions:

  • Do you think this service will increase sales sufficiently to make it worthwhile?
  • Who should Starbucks target with this service?

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