Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: If anybody is left who hasn’t heard about Chevy Guy—the regional manager whose bumbled presentation of car keys to Madison Bumgarner, the World Series Most Valuable Player, has become a media phenomenon—General Motors (GM) is working on it. The automaker has begun including the Chevy Guy’s accidental catchphrase “and stuff” in its advertising.

Source: Businessweek.com

Date: Oct 31, 2014

Link: http://www.businessweek.com/articles/2014-10-31/chevy-guy-becomes-part-of-gms-official-marketing-stuff

Questions for Discussions:

  • Do you think that this was a calculated effort to launch a publicity campaign?
  • Why do you think it has gone viral?

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