Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: The latest moonshot from Google’s labs will use iron oxide-based particles combined with a magnetic wearable device for health screening.


Date: Oct 30, 2014


Questions for Discussions:

  • How does this product work?
  • Do you think continuous scanning will be adopted by a mass market of users?
  • What risk is there for the Google brand?

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