Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: The latest moonshot from Google’s labs will use iron oxide-based particles combined with a magnetic wearable device for health screening.

Source: ZDNet.com

Date: Oct 30, 2014

Link: http://www.zdnet.com/google-x-nanoparticle-pills-to-improve-early-cancer-detection-7000035189/?s_cid=e232&ttag=e232&ftag=TRE6a12a91

Questions for Discussions:

  • How does this product work?
  • Do you think continuous scanning will be adopted by a mass market of users?
  • What risk is there for the Google brand?

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