Alexander Wang for H&M: How the collaboration works

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: H&M North America President Daniel Kulle discusses competition in the fashion market. He speaks on “Market Makers.” (Source: Bloomberg)

Source: Bloomberg.com – video report

Date: Nov 07, 2014

Link: http://www.bloomberg.com/video/h-m-cashes-in-on-celebrity-collaborations-opH7otVQSx~xFIi6VqKGCw.html

Questions for Discussions:

  • Explain the formula for success at H&M?
  • What does this report say about the North American consumer?
  • How has retailing changed since H&M arrived in North America?

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