Description: Jake and Dick Leinenkugel say their decision to sell to Miller Brewing Company 25 years ago gave them the chance to reach a national audience.
Source: Fortune.com – video report
Date: Nov 06, 2014
Link: http://for.tn/13MOLRO
Questions for Discussions:
- What is special about this company that has allowed it to succeed and grow into a national brewery?
- How important was the merger with Miller for the growth of the firm?
Leave a Reply
You must be logged in to post a comment.