How a family brewery from Chipper Falls became a MillerCoors success story

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Jake and Dick Leinenkugel say their decision to sell to Miller Brewing Company 25 years ago gave them the chance to reach a national audience.

Source: Fortune.com – video report

Date: Nov 06, 2014

Link: http://for.tn/13MOLRO

Questions for Discussions:

  • What is special about this company that has allowed it to succeed and grow into a national brewery?
  • How important was the merger with Miller for the growth of the firm?

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