Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: On Halloween, Microsoft (MSFT) put a stake through the heart of Windows 7 and 8 retail sales.


Date: Nov 03, 2014


Questions for Discussions:

  • How has the product life cycle of Windows changed since XP in 2001?
  • What drives the decision of customers to buy the next upgrade when it comes around or stay with their existing Windows software version?

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