Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: On Halloween, Microsoft (MSFT) put a stake through the heart of Windows 7 and 8 retail sales.

Source: CBSNews.com

Date: Nov 03, 2014

Link: http://www.cbsnews.com/news/microsoft-pushes-windows-7-and-8-aside/?tag=nl.e713&s_cid=e713&ttag=e713&ftag=TRE4cf7aca

Questions for Discussions:

  • How has the product life cycle of Windows changed since XP in 2001?
  • What drives the decision of customers to buy the next upgrade when it comes around or stay with their existing Windows software version?

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