Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Keurig Green Mountain is the best performing stock in the S&P 500 this year. Shares have nearly doubled thanks to a big investment by Coke. Should Coke buy all of it? Keurig CEO Brian Kelley used to work for Coke.

Source: CNNMoney.com – video report

Date: Oct 30, 2014

Link: http://money.cnn.com/video/investing/2014/10/30/investing-the-buzz-keurig-green-mountain.cnnmoney/

Questions for Discussions:

  • Why has Keurig stock been doing so well?
  • Do you think that a merger with Coke would further sales growth at Keurig?

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