Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Spotify stopped streaming Taylor Swift’s music at her request Monday, setting up a business struggle between the industry’s most popular artist and the leading purveyor of a new music distribution system.


Date: Nov 03, 2014


Questions for Discussions:

  • Why did Swift pull her music off Spotify?
  • Do you think Spotify can negotiate different royalties for different songs with each artist?
  • Do you think this decision will result in more purchases than would otherwise have occurred?

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