Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: As participants in “No-Shave November” and its counterpart for the mustachioed, “Movember,” many American men are dedicating this month to keeping sharp objects away from their 5?o’clock shadows and bushy beards.

Source: Dispatch.com

Date: Nov 11, 2014

Link: http://www.dispatch.com/content/stories/life_and_entertainment/2014/11/11/guys-who-dont-shave-trim-sales-of-razors.html

Questions for Discussions:

  • What is happening to this industry?
  • How can the businesses affected by this trend respond?

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