Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Athletic gear retailer sees a broader appeal for the brand among runners, cyclists, CrossFit enthusiasts and other athletes.

Source: Fortune.com

Date: Nov 13, 2014

Link: http://fortune.com/2014/11/13/lululemon-for-men/

Questions for Discussions:

  • How is Lululemon modifying its marketing effort in order to attract men?
  • How are men different from the female customers that helped build the Lululemon brand?

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