Description: Athletic gear retailer sees a broader appeal for the brand among runners, cyclists, CrossFit enthusiasts and other athletes.

Source: Fortune.com

Date: Nov 13, 2014

Link: http://fortune.com/2014/11/13/lululemon-for-men/

Questions for Discussions:

• How is Lululemon modifying its marketing effort in order to attract men?
• How are men different from the female customers that helped build the Lululemon brand?