Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Swift’s success is an anomaly in an ailing industry that’s been in decline since 2000.

Source: Businessweek.com

Date: Nov 12, 2014

Link: http://www.businessweek.com/articles/2014-11-12/taylor-swift-and-big-machine-are-the-music-industry

Questions for Discussions:

  • Summarize the marketing strategy Taylor Swift is applying so successfully.
  • Why do you think she is she succeeding in a threatened industry?

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