Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: On a crisp Friday evening in late October, Shannon Rich, 33, is standing in a dying American mall. Three customers wander the aisles in a Sears the size of two football fields. The RadioShack is empty. A woman selling smartphone cases watches “Homeland” on a laptop.


Date: Nov 21, 2014


Questions for Discussions:

  • Why is this mall and others like it dying?
  • Is there a revitalization solution that would bring customers back?

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