Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: PandoDaily Founder and Editor-In-Chief Sarah Lacy discusses Uber executive Emil Michael’s journalist comments. Lacy speaks on “Bloomberg West.”

Source: Bloomberg.com – video report

Date: Nov 20, 2014

Link: http://www.bloomberg.com/video/pandodaily-s-sarah-lacy-responds-to-uber-tFzq09hvSiGVd0W3LW5_Yw.html

Questions for Discussions:

  • Summarize the managerial issues facing Uber as a result of this controversy?
  • How should the board of directors respond to this situation?

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