Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: Rick Cloud, 68, knew that he wanted to stay in his home in Austin, Tex., as he aged. But Mr. Cloud, who is divorced, was not sure how he could do that without relying on his two daughters.

Source: NYTimes.com

Date: Nov 28, 2014

Link: http://www.nytimes.com/2014/11/29/your-money/retirees-turn-to-virtual-villages-for-mutual-support.html?ref=business&_r=0

Questions for Discussions:

  • What is the basis for this business model that allows it to be viable?
  • What is another target market in need of a “village” that you believe could work?
  • Develop a sketch of how it would function.

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