Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The feast of commerce is on. From Black Friday to Cyber Monday, Americans are about to go on an annual spending spree—one that comprises some 140 million consumers and underpins an industry supporting roughly one in four U.S. jobs. Just how many products will they purchase? That’s the big question for manufacturers, retailers, investors, and anyone who cares about the economy at-large.

Source: Businessweek.com

Date: Nov 26, 2014

Link: http://www.businessweek.com/articles/2014-11-26/how-analysts-predict-black-friday-spending#r=hpt-ls

Questions for Discussions:

  • Summarize the strategies used to gather consumer data, as presented in this report.
  • Do you question the validity of any of the data?

Leave a Reply

Your email address will not be published.