Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Polaroid’s retro resurgence is getting a modern makeover. It’s launching the Cube, which is a 35mm video camera that aims to appeal to a broad demographic.

Source: CNNMoney.com – video report

Date: Dec 04, 2014

Link: http://money.cnn.com/video/technology/2014/12/04/polaroid-cube.cnnmoney/

Questions for Discussions:

  • Who is the target market for this product?
  • Do you think this product will undermine GoPro’s rate of growth?
  • Do you think the Polaroid brand helps sell to the younger target customer?

Leave a Reply