Description: Polaroid’s retro resurgence is getting a modern makeover. It’s launching the Cube, which is a 35mm video camera that aims to appeal to a broad demographic.
Source: CNNMoney.com – video report
Date: Dec 04, 2014
Questions for Discussions:
- Who is the target market for this product?
- Do you think this product will undermine GoPro’s rate of growth?
- Do you think the Polaroid brand helps sell to the younger target customer?