Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Polaroid’s retro resurgence is getting a modern makeover. It’s launching the Cube, which is a 35mm video camera that aims to appeal to a broad demographic.

Source: – video report

Date: Dec 04, 2014


Questions for Discussions:

  • Who is the target market for this product?
  • Do you think this product will undermine GoPro’s rate of growth?
  • Do you think the Polaroid brand helps sell to the younger target customer?

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