Description: Making a bet that consumers want a unique experience and high-end, expensive coffee, Starbucks is opening a new Roastery in Seattle. CEO Howard Schultz gives Poppy Harlow a tour.
Source: CNNMoney.com – video report
Date: Dec 05, 2014
Questions for Discussions:
- Do you think the visual entertainment at this store will attract customers?
- What else do you think has customer appeal at this facility?
- Does this site hurt independent stores that compete with Starbucks?