Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: Making a bet that consumers want a unique experience and high-end, expensive coffee, Starbucks is opening a new Roastery in Seattle. CEO Howard Schultz gives Poppy Harlow a tour.

Source: – video report

Date: Dec 05, 2014


Questions for Discussions:

  • Do you think the visual entertainment at this store will attract customers?
  • What else do you think has customer appeal at this facility?
  • Does this site hurt independent stores that compete with Starbucks?

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