Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: In an unmarked warehouse at a vast industrial park on the outskirts of Bologna, a three-story-tall robot is mining for a gem: a $980 sleeveless cocktail dress from Armani, in French size 42.

Source: NYTimes.com

Date: Dec 06, 2014

Link: http://www.nytimes.com/2014/12/08/business/international/success-draws-competition-for-luxury-e-retailer-yoox.html?ref=international

Questions for Discussions:

  • What is the basis for this business model success?
  • How has working with established brands enabled the site to grow?
  • Why would managers of luxury brands prefer to outsource e-commerce to Yoox?

Leave a Reply

Your email address will not be published.