Description: Fashion doesn’t take many cues from dog kennels in Fairbanks, Alaska. But in Lance Mackey, a rangy 44-year-old professional dog-sled racer with a greasy ponytail and a chunk of jaw lost to a battle with cancer, a high-priced parka has found a winning spokesmodel—even if Mackey doesn’t seem too concerned with his head-turning wardrobe.
Date: Dec 09, 2014
Questions for Discussions:
- Explain the success of these businesses?
- What does this report say about consumer behavior, branding and quality production?