Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Video games are fast becoming the biggest thing in the entertainment world. Why? Correspondent John Blackstone looks into the worldwide explosion of “eSports,” the athletes who play them, and the millions of fans who pay to watch them play.

Source: – video report

Date: Dec 14, 2014


Questions for Discussions:

  • Summarize the scale of operations taking place on a global basis.
  • Explain the audience response to this phenomenon?
  • Do you think this is a fad?

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