Description: Many ads are annoying. It doesn’t take a scientific study to figure that out – just look at numbers from companies such as Adblock Plus, which claims its software to prevent ads from appearing online has been downloaded 300 million times.

Source: BNN.ca

Date: Jan 02, 2015

Link: http://www.bnn.ca/News/2015/1/2/The-hidden-cost-of-annoying-ads-is-fewer-page-views.aspx

Questions for Discussions:

• Explain the reasons bad ads are counterproductive, as detailed in this report.
• What would you describe as good online advertising?