Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Many ads are annoying. It doesn’t take a scientific study to figure that out – just look at numbers from companies such as Adblock Plus, which claims its software to prevent ads from appearing online has been downloaded 300 million times.


Date: Jan 02, 2015


Questions for Discussions:

  • Explain the reasons bad ads are counterproductive, as detailed in this report.
  • What would you describe as good online advertising?

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