Description: Late-night burger chain White Castle announced this week that it will start offering a 99¢ veggie slider, essentially a vegetarian version of the mini beef burgers the chain is known for.
Source: Businessweek.com
Date: Jan 02, 2015
Link: http://www.businessweek.com/articles/2015-01-02/white-castle-introduces-veggie-sliders
Questions for discussion:
- Do you think this decision makes sense?
- What other changes would you suggest to management?
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