Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Late-night burger chain White Castle announced this week that it will start offering a 99¢ veggie slider, essentially a vegetarian version of the mini beef burgers the chain is known for.

Source: Businessweek.com

Date: Jan 02, 2015

Link: http://www.businessweek.com/articles/2015-01-02/white-castle-introduces-veggie-sliders

Questions for discussion:

  • Do you think this decision makes sense?
  • What other changes would you suggest to management?

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