Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: In a period of lasting difficulty for McDonald’s, with U.S. same-store sales dropping over consecutive quarters, executives turn to regionalized menus, made-to-order burgers, and speed to bring the world’s largest burger chain out of a multi-quarter slump. Sound familiar?

Source: Businessweek.com

Date: Jan 07, 2015

Link: http://www.businessweek.com/articles/2015-01-07/mcdonalds-new-turnaround-plan-is-so-1990s#r=hpt-lst

Questions for discussion:

  • What is the company’s strategy for change?
  • Do you think it will work?
  • What would you do to improve things?

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