Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: In a period of lasting difficulty for McDonald’s, with U.S. same-store sales dropping over consecutive quarters, executives turn to regionalized menus, made-to-order burgers, and speed to bring the world’s largest burger chain out of a multi-quarter slump. Sound familiar?


Date: Jan 07, 2015


Questions for discussion:

  • What is the company’s strategy for change?
  • Do you think it will work?
  • What would you do to improve things?

Leave a Reply