Nutrisystem CEO on its battle vs obesity

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Dawn Zier, Chief Executive Officer, Nutrisystem shares how her company is strategizing for the New Year where 30% of the bulk of its sales take place and how it’s strategizing to keep its stock hovering above its 52-week highs

Source: BNN.ca– video report

Date: Jan 05, 2015

Link: http://www.bnn.ca/Video/player.aspx?vid=524244

Questions for Discussions:

  • Explain the reasons for growth of Nutrisystem, as detailed in this report.
  • What do you think is driving investors to the stock?
  • What are the social and ethical issues related to this business category?

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