Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: In the blockbuster hit movie ‘Back to the Future: Part II,’ 2015 is ‘the future’ that Marty McFly and Doc Brown fly to in their souped-up DeLorean. It is the first time we see a glimpse of hoverboards, dog walking drones, and shoelaces that tie themselves. So what did they get right and what did they get wrong?

Source: – video report

Date: Jan 02, 2015


Questions for Discussions:

  • Which product ideas in the movie have come into general use and which have not.
  • Why do you think this has come to pass?
  • Think of one product that you think will eventually become a commonly used product within the next 50 years?

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