Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Netflix, which already has a presence in 50 countries, announced Tuesday that it would accelerate its global expansion so it could operate its streaming service in 200 countries by the end of 2016.


Date: Jan 21, 2015


Questions for discussion:

  • What are some of the challenges you think Netflix is facing?
  • What would your overall strategic plan be for growing revenues?

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