Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Millions of people are more than willing to pay for steady access to streaming content. Netflix counts 50 million subscribers to its online video library, and Spotify has 12.5 million listeners ponying up a monthly fee for a massive buffet of music. For magazines, however, the idea of paying a flat fee for unlimited access hasn’t caught on.

Source: Businessweek.com

Date: Jan 19, 2015

Link: http://www.businessweek.com/articles/2015-01-19/why-almost-nobody-wants-to-pay-for-the-netflix-of-magazines-#r=read

Questions for discussion:

  • What does the article say about the failure to develop the ‘Netflix of Magazines’?
  • How would you go about developing this market?

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