Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Less than 3 years after opening, Blue Apron delivers more than 1 million meals per month to customers across the U.S. Will it kill grocery stores?

Source: CNNMoney.com – video report

Date: Jan 21, 2015

Link: http://money.cnn.com/video/technology/innovationnation/2015/01/21/blue-apron.cnnmoney/

Questions for Discussions:

  • Describe Blue Apron’s business model.
  • Who do you think the target customer is for this business?
  • How much trouble do you think Blue Apron can cause for traditional food markets?

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