Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Tim Chaney, vice president of marketing at Kia Motors America, discusses the return on investment for the price paid to produce and air an advertisement in this year’s Super Bowl. He speaks on “Market Makers.”

Source: Bloomberg.com – video report

Date: Jan 27, 2015

Link: http://www.bloomberg.com/news/videos/2015-01-27/how-kia-benefits-from-super-bowl-ad-investment

Questions for Discussions:

  • What are the special benefits accrued to Super Bowl advertisers?
  • Do you think Super Bowl advertising is worthwhile?
  • Do you think Tim Chaney represented the firm well, from a PR point of view?

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