Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: As brands look to pull your heartstrings, more Super Bowl spots are running 60 seconds or longer

Source: Bloomberg.com

Date: Jan 28, 2015

Link: http://www.bloomberg.com/news/articles/2015-01-28/super-bowl-advertisers-go-long

Questions for discussion:

  • What does the article say about the trend in Super Bowl advertising strategy?
  • Do you think this sort of thinking makes sense for advertising outside of the Super Bowl?
  • How does storytelling change the communications exchange with targeted customers?

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