Description: As brands look to pull your heartstrings, more Super Bowl spots are running 60 seconds or longer

Source: Bloomberg.com

Date: Jan 28, 2015

Link: http://www.bloomberg.com/news/articles/2015-01-28/super-bowl-advertisers-go-long

Questions for discussion:

• What does the article say about the trend in Super Bowl advertising strategy?
• Do you think this sort of thinking makes sense for advertising outside of the Super Bowl?
• How does storytelling change the communications exchange with targeted customers?