Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: NEW YORK — Coke is coming out with premium milk that has more protein and less sugar than regular. And it’s betting people will pay twice as much for it.

Source: FinancialPost.com

Date: Feb 03, 2015

Link: http://business.financialpost.com/2015/02/03/coke-rolls-out-premium-milk-fairlife-as-demand-for-soft-drinks-slumps/

Questions for discussion:

  • What are the arguments that support Coke’s move toward developing these products?
  • Do you think they will succeed?

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