Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: High ticket prices affect number of movie theater visits

Source: eMarketer.com

Date: Jan 30, 2015

Link: http://www.emarketer.com/Article/Penny-Pinching-Movie-Viewers-Skip-Theater/1011939/3#sthash.rUTv0Nf0.dpuf

Questions for Discussions:

  • What does the report say about changing consumer behaviors and the reasons given?
  • Which managers are most affected by these changes in either a positive or negative way?
  • What should managers do with this information as they develop new strategies?

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